Fabletics OS × Laivly Confidential · April 2026
A strategic partnership proposal for

Fabletics

& Savage X Fenty

The next generation of member experience. 10 countries. 8 languages. 6.5 million annual contacts. One connected AI platform.

59.3M
Minutes saved
$20.8M
Estimated savings
7.1×
Return
Chapter One

Your members expect more than a bot that says "I didn't understand that."

Fabletics built a membership model that millions of people love. VIP members who shop monthly, skip when they want, and expect the kind of service that matches the brand they chose. Savage X Fenty brought that same energy to a completely different category.

Now your Cognigy contract is ending. The platform that got you here — intent-based NLU, manual utterance training, brittle flow design — can't take you where you need to go. You need 8 use cases across voice, chat, and social. Containment needs to nearly double. Your agents need AI that makes their job easier. And you need it in months, not years.

This is the moment to build something better.

"

At your containment targets, over 3 million member contacts per year still reach a human. A containment-only platform returns nothing on those interactions.

Chapter Two

Value on every contact.

Laivly captures value on both sides: the contacts AI resolves and the contacts your agents handle. That's why we save more at your scale than anyone else.

6.5 million member contacts per year
56% contained

We contain more

Intercept replaces Cognigy with LLM-native AI. No intent training, no utterance management. 8 languages natively. Solo automates via API or RPA when APIs don't exist yet.

3.6 million contacts resolved without a human.

44% agent-assisted

We save more when we pass to humans

Duo achieves 85%+ adoption in 30 days. Case notes in seconds. Guidance authored by your GMS team. 100% QA. Live translation for EU members.

2.9 million contacts made faster and fully documented.

Seamless handoff: when AI escalates, the agent sees the full conversation, member data, what was attempted, and why. Members never re-explain.
Proven with brands like yours
Morgan &
Morgan
7× ROI
1,100 agents
Ulta
Beauty
4.5× ROI
Retail, 800 agents
Global
Beauty Co.
+10% CSAT
+49% efficiency
Michael
Kors
Live
Voice AI
Levi's
Live
Voice AI
"

Most AI tools fail because agents don't use them. Industry average: below 40%. Duo achieves 85%+ within 30 days, every deployment.

Across every Laivly deployment
Chapter Three

Four products. One ecosystem.
Built for your team.

Every interaction is triaged, resolved or assisted, configured, and analyzed in one connected platform. Your GMS team controls everything.

Sidd Intercept
Your Cognigy replacement
+

LLM-native conversational AI for voice, chat, and messaging. No intent training, no utterance management. Handles all 8 of your languages with per-brand personality for Fabletics and Savage X Fenty. Extends to WhatsApp, Instagram, Facebook. Full context handoff when it escalates — members never re-explain.

Sidd Solo
The reason we launch fast
+

Automation engine behind both Intercept and Duo. API when BOND supports it, RPA when it doesn't. Refund eligibility checks, skip processing, order lookups, activity write-backs. If the endpoint isn't ready, Solo still automates the workflow by operating the system like an agent would. Deploy in weeks.

Sidd Duo
85%+ adoption, every deployment
+

Three principles: reduce work (case notes in seconds, knowledge in one query), ops authors the guidance (your GMS team writes it, LLM decides when to show it), respect expertise (graduates away as agents improve, returns if they slip). Embeds in Genesys Cloud with SIP transcription. HelpJuice powers Ask Sidd. 100% QA. EU translation.

Studio + Insights
Your team controls everything
+

QA scorecards, guidance, case note templates, knowledge base, dashboards — all configurable by your GMS team. Different criteria for ramp vs. tenured. Different brand voice for Savage X Fenty vs. Fabletics. Deploy new policies in minutes. Insights surfaces what to automate next.

"

Two brands. Two voices. One platform. Configure per-brand personality, guidance, and tone in Sidd Studio — no separate implementations required.

Fabletics & Savage X Fenty
Chapter Four

Live in nine months.

Duo deploys free in Q1. Existing Cognigy use cases migrate first. New automation follows. ~38 weeks from kickoff to all 8 use cases live.

Phase 1 Weeks 1–6
13%
Duo (all agents, free)AuthenticationFAQ
Phase 2a Weeks 7–18
46%
Order StatusSkip the MonthRefund
Phase 2b Weeks 19–26
55%
Retention (highest-value flow)
Phase 3 Weeks 27–38
56%
Out-of-StockPayment Update
Chapter Five

Simple pricing.
Transparent savings.

Q1 Incentive

Agent-assist fees waived. Duo deploys free while we build the IVA. Transcription, guidance, case notes, and QA from week one. You pay nothing on the assist side until Intercept scales.

Every contact AI resolves
$0.35
Intercept + Solo + all LLM / STT / TTS
Every contact Duo supports
$0.15
Duo + AutoQA + Insights + case notes

What does 59.3 million saved minutes mean for you?

It depends on your agent cost. Select your blended rate.

2-year savings
$20.8M
2-year cost
$2.9M
No impl fee · No platform fee
Net return
$17.9M
7.1× return on investment
All Eight Use Cases

Every use case in your RFP. Covered.

Detailed appendix with solution design, automation boundaries, integrations, and evidence for each.

Authentication6M/yr · Ph 1

ANI lookup via BOND. Multi-channel identity validation.

Agent Copilot6M/yr · Ph 1

Duo in Genesys Cloud. Transcription, guidance, QA, translation.

Order Status1M/yr · Ph 2a

Real-time order + carrier data. Proactive lifecycle updates.

Skip the Month500K/yr · Ph 2a

Eligibility check + API processing. Membership education.

Refund800K/yr · Ph 2a

Eligibility, benefit retention, API processing. Policy guardrails.

Retention1.7M/yr · Ph 2b

Education → $20 offer → 3-month pause. Match human save rates.

Out-of-Stock200K/yr · Ph 3

Product carousel. Item swap via API. Prevent cancellation.

Payment Update200K/yr · Ph 3

PCI-compliant secure capture. No recording of card data.

Purple = contained by Intercept + Solo  ·  Green = assisted by Duo  ·  Detailed appendix available

Ready when you are.

Every product, every team member, and every deployment we've delivered has prepared us for this partnership. Let's give your members the experience they deserve.

1
Confirm terms
2
Technical deep-dive
3
Payment Update method
4
Phase 1 kickoff
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